Creating successful sponsorship programs that increase revenue and add member/constituent can be a heavy lift. Education and training are pathways to achieving sponsorship program goals.

“The New Ways to Form Productive and Profitable Corporate Sponsorships”

A podcast about how sponsorships have changed due to Covid; the new needs of corporate sponsors; how associations can effectively partner with companies; and the internal culture changes needed so associations can create successful sponsorship programs.

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“The Future of Associations”

A blog about helping associations create successful corporate partnership programs that increase revenue, add member/constituent value, and foster sustainability.

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“Grow Your Association Through Corporate Partnerships”

Highlights of a webcast exploring how associations can be more successful by shifting from transactional sponsorships to transformational partnerships.

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“Creating an Association Business Model for High-Value Corporate Sponsorships”

If we were going to open a new restaurant, we would develop a business model before we create the menu. Similarly, if we’re going to develop an improved corporate sponsorship program, we should develop a business model before we create the list of sponsor benefits.

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Finding ways for associations and not-for-profit organizations to achieve sponsorship program progress can have long-term benefits for members and other stakeholders.