One of the biggest concerns about corporate sponsors is …. if they’re given a platform, they’ll sell. if we let them present at a conference session or webinar, they’ll sell if we let them do focus groups, they’ll sell if we let them speak with our board...
Hardly a week goes by that I don’t hear “our association’s event sponsors and exhibitors want attendee email addresses, however, our policy is to not share email addresses.” The other scenario is that the association provides email addresses only for attendees who...
Journalist and author Malcolm Gladwell defines the tipping point as “the moment of CRITICAL MASS, the THRESHOLD, the BOILING POINT”. I believe that 2022 was the tipping point for many organizations’ corporate sponsorship programs. Here’s why: The CRITICAL MASS was the...
