Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue and add member/constituent value.

Advance corporate partnership and sponsorship programs

Identify strategies to increase revenue and member value

Create added value for each corporate partner

Develop corporate partnership and sponsorship program implementation plans

advisory and consulting services


Conducting a fact-finding analysis; an audit and assessment, interviews with internal and external stakeholders; and a competitive analysis provides the basis for knowing “where we are now and where we need to go” to develop a successful sponsorship program.


Creating a customized set of strategy and structure recommendation – including the unique value propositions for the organization and sponsors; sponsor benefits; packages; and fees – are the cornerstones of a sustainable program.


Launching a go-to-market plan for an organization’s sponsorship program – including collateral development; exploratory meetings with sponsor prospects; and sponsor proposal development and negotiations – sets the stage for early success.


Presenting education sessions at national, state, and local conferences of association and non-profit organization professionals – and contributing articles – helps to advance sponsorship program best practices.

Non-dues sponsorship revenue is imperative for the success of associations and not-for-profit organizations.